When potential customers learn the story of your business or organization in a quick and compelling way, they remember and respond in effort to solve a problem or need that they have, which generates leads and drives sales.

Whether the primary focus is through Email Newsletter Campaigns or Social Network and External Blog Posting, the goal is to generate leads if not full sale, straight through the funnel.  

Having a way for visitors to subscribe to your Newsletters and incorporating them into Campaigns is a great way to Grow It Online™ in a way that creates community and return customers and friends.